Gabriel Heredia

Chief Marketing Officer

Achievements
Gabriel has built the brand name of First Abu Dhabi Bank in the UAE, and positioned it among the most recognizable brands in the market. FAB is largest financial services institution by assets in the Middle East.
Career Highlight
Group Chief Marketing Officer
First Abu Dhabi Bank
Group Chief Marketing and Digital Officer
Al Rajih Bank
Regional Chief Marketing and Digital Officer
Citi
Marketing Director of Global Wealth Management
HSBC
Marketing Director of Global Wealth Management
Barclays Bank
“The most important thing about vision is it must be simple, and we must relentlessly repeat it and rally people around it.”
Education & Honors
University of Miami, U.S.
Bachelor of Marketing
University of Miami, U.S.
Bachelor of Marketing & Communications,

Board member of several universities

Recurrent guest speaker at University of Miami in the USA and Zayed University in Abu Dhabi, the UAE

Key Experiences
Leader in global digital marketing
• Experienced Global Chief Marketing and Digital Officer.
• 25 years of experience leading marketing and digital teams for some of the largest international banks.
• Led comms programs, digital transformation initiatives, customer value propositions development, brand positioning and awareness marketing campaigns, accelerating acquisition and retention in multiple geographies, increasing share of wallet and enhancing customer experience.
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